How to Pick the Right Keywords for Your Websites ?

Keywords for Your Websites

Have you been wondering why is it that some folks can rank for keywords and why others find it so hard to even pick a keyword to go after?

It’s really something that does need explaining, as without targeting the right keywords two things happen. Either your visitors to your website will be tuned off as your site’s content isn’t going to be relevant to the keyword they were searching for, OR you won’t even get if you have targeted a keyword that is far too broad you just won’t show up in the SERPS which means you won’t be getting any visitors at all.

I have few websites that are on the first and second page of Google, now with the websites I’ll just look at increasing my link juice,as in increasing my backlinks. for those websites that don’t appear at least on the second page within 3 weeks I would take a serous look at whether I actually picked the correct keywords. Some may say that 3 weeks is too short a time. BUT I say with the right keyword selection and the correct on-page SEO my websites should rank in the top two pages in Google within in 21 days.

Lets say you want to put up a site on new music would I target the keyword “new music” NO. Firstly ranking for that keyword would be very difficult as there are just too many competing websites. I’d go for something a lot more obscure that still has a good amount of searches but with not too much competition. something like “new music in ” (insert any place-name) so new music in Liverpool of Brazil or something like that. Once those keywords were ranked then I would target another keyword like “new bands in ” creating another top ranking for a relevant keyword. Soon enough Google’s LSI kicks in and I can go after more competitive keywords.

I hope this helps in your quest for picking the right keywords for your website.

So essential it is to your success that if done correctly like me you can hit the top pages without too much trouble. making money online is not a science but a skill you can learn.

Getting top affiliate marketing training can really help in all of your online marketing. The skills and lessons are all her to learn. Just follow the links, and you can always email me for help. Good luck.

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Keywords And Keyword Research

Keywords And Keyword Research

Word or group of words that a person enters into the search engine to do a search.  The word keywords is also used to describe the words or group of words that you base your web site around.

The keywords that you base your web site around are important, because these are the same keywords that people will use to do a search, and have your web site be one of the listings that comes up in the search results for the search engines.

People usually classify keywords in two different categories (although there is a third category in between) and that is the two following catetegories:

1. Broad Keywords
2. Long Tail Keywords

Broad keywords are not specific at all, and in turn often bring less targeted traffic (more on this later in the learning center).  Broad keywords are also harder to rank for in the search engines, because they have much more competition (and also many more searches).

Long tail keywords on the other hand are very specific, and bring much more targeted traffic.  Long tail keywords are much, MUCH easier to rank for, yet they get much less traffic.

Lets do some example of broad keywords and long tail keywords…by breaking down a broad keyword, we will use dog training as an example.

Very Broad Keyword: Dog Training

Broad Keyword: Puppy Training

Mid-Keyword: Golden Retriever Dog Training

Long Tail Keyword: Golden Retriever Puppy Training

Very Long Tail Keyword:  Train Golden Retriever Puppy To Stop Barking

When picking keywords for your web site, it is important to pick keywords that have a mix between low competition and high amounts of traffic (for the most part). I don’t wan’t to mix niche marketing and keywords too much here, as I am going to talk about niche marketing in another section, so I don’t want to look too far into this example right now.

But you have to pick a happy medium for your keywords, depending on what kind of specific site you want to make.  The best combination is keywords that get a lot of traffic, but are also specific.

If you pick keywords that are too competitive, then you will most likely never rank for those keywords in the search engines, because there is way too much competition.  This means no traffic, which means no money.

If you pick keywords that are not competitive enough, it often means that those keywords get barely any traffic, which means the keywords are most likely worthless, as you need traffic.

Now don’t get me wrong, you can make tons of money off small amounts of traffic if that traffic is targeted enough (depends on the niche, and many other factors), but you want to get as much targeted traffic as possible in all cases, which is why keyword research is so important!

Keyword Research Is Very Important…

Keyword research is so, so important for you to become a successful online marketer.  You MUST do your keyword research before you start any site.  Let me explain why, and lets stay with our dog training example.   And remember…

Targeted Keywords = High Conversions = Profit!

On with the example.  Lets say you spend a few weeks building a site on dog training, and you never did any keyword research.  You poured your heart into this site, over 100 hours of hard, finger cramping work!

Note: I am just making the following example up; numbers, stats and all.  The important part is the lesson and the point.

Your keywords you pulled out of the air, that you THOUGHT were good, without doing any keyword research, were the following:

• training dogs
• train my dog
• dog training online
• train my little puppy dog

Six months later you are still getting no traffic!  Oh no!  You just wasted all that hard work!  This is how a lot of beginners get frustrated and quit!

If you would have just done keyword research and made the simple changes (often adding a simple word, or even making a simple switch) to the following keywords:

• training dogs to training little dogs
• train my dog to training my dog
• dog training online to online dog training
• train my little puppy dog to train my little dog

You would have been getting TONS of traffic, it makes the largest difference doing keyword research.  And you don’t even have to spend money, you can just use Google’s Keyword Tool, at least for now.  As you progress you may want to pick up some other tools, but don’t worry about that now.

Go ahead, click the link and open it up.  Now type in dog training, enter the captcha, then click get keyword ideas.  As you will see from the results, you get information on advertiser competition, amount of searches, and other keyword ideas.

If you then go to google.com and type in the keyword you are thinking of using, you will see how many organic listings there are, which will show you how much competition you have.

Keyword research does go a lot deeper than this, but I just want to give you an idea of what it is all about, and how important it is.

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The Future is Discovery, not Just Search

The Future is Discovery

Let’s start with a picture from Radar Networks’ CEO Nova Spivack:

Erick Schonfeld, asking “Is Keyword Search About to Hit its Breaking Point?,” talks about Spivack’s view of the future of the web. According to him it lies ever-more-refined search technologies such as semantic search, natural language search, and artificial intelligence. A quote:

Keyword search engines return haystacks, but what we really are looking for are the needles . The problem with keyword search such as Google’s approach is that only highly cited pages make it into the top results. You get a huge pile of results, but the page you want—the “needle” you are looking for—may not be highly cited by other pages and so it does not appear on the first page. This is because keyword search engines don’t understand your question, they just find pages that match the words in your question.

Spivack wants to “do for data what the Web did for documents” and develop a standard, uniform system for semantic metadata. It’s the classic “dumb software, smart data” idea. Tagging works to a degree, but it’s neither uniform nor standard — the same tag can mean two different things for two different people, and two different tags can mean the same thing.

That said, the premise underpinning Spivack’s whole argument is that search will is the correct interface when faced with a world of exponentially-increasing information. His version of the future says, “Keyword search will become increasingly inefficient and the solution is to develop semantically-aware systems that search based on meaning, rather than content.”

Search and Discovery

Let’s take a step back and think of other situations where we are faced with more information than we can handle at once, for example, music. How do you get new music? If you want some new hip hop do you search for it?

In truth, nobody I know searches for new music. How can you search for something you don’t know, anyhow? Search doesn’t just profit off intent, it requires it. To find new hip hop I’d ask a friend who is into that scene and get his opinion, or browse through the new releases at my local record store or iTunes.

The same pattern exists on TV. People don’t search for new shows, they discover them either through friends and advertisements, or by channel surfing.

A Bi-Modal Future

The future of information on the Web does not rest in super-advanced search, but in both search and discovery. This bi-modal existence makes sense because people behave in two ways depending on whether they have intent or not.

If someone knows what they want, say, the average RBI among hitters in the American League, then search is perfect. If, however, you’re in a channel surfing mood, then search is worthless because you don’t know what you want — but you will when you see it.

Lots of sites straddle this divide. Yelp, for example, helps in discovery by giving you sensible metadata in the form of ratings. This fits into Spivack’s hypothesis. I have some level of intent (e.g., “I want Thai food in San Francisco”), but not much.

But sites like YouTube fall clear off discovery side of the gap. Who searches YouTube unless they’re trying to find a video they’ve already seen and want to show a friend? Furthermore, who uses the metadata on the site (besides, perhaps, related video) to find new content? Most of the highly-rated and highly-viewed stuff, speaking for myself and my friends, are not the things I watch regularly.

Instead I discover videos on YouTube through my social network or by serendipitously finding a great video embedded in a website I happen to be reading. Indeed, there are whole sites, like StumbleUpon, whose main mechanic is serendipity.

I’m still uncovering new information, but I’m sure as heck not searching for it in the search enging sense of the word.

Summary

In short, search is what we do when we have an idea of what we want and discovery is what we do the rest of the time. When looking for something to watch on TV people don’t search, they channel surf. And when people want to find facts people search, they don’t stumble around aimlessly.

As information density increases and more pieces of media, information, knowledge, and, in general, data become available online both mechanics, search and discovery, will have to be developed to accommodate the volume. Why?

In a world with more and more data the percentage of data that we are actively able to query becomes smaller and smaller. That is, if there is more data not only do we know less as a percentage of all the information out there, but we have less knowledge of what we do and do not know.

This is where discovery fits and it’s a mistake to think the only solution is a single, ultra-intelligent search agent, or a single, unifying data structure for the Web.

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Understanding Keywords and Phrases for Beginner Bloggers

Keywords and Phrases

Understanding Keywords and Keyword phrases is a very important factor when we are talking about online content.  Although quality content is king, if we do not correctly use keywords and keyword phrases, we will be left without any pages views.  For some of you that will not matter, but for the majority of Bloggers out there, it is of paramount importance for us to be found and read.  And found for the correct niche topic.

So what are Keywords?

Keywords are describer words that search engines will use in order to properly categorize your content within the search engines result page.  What this means is, words like Football or Fishing, or a billion other possibilities are basic keywords.  And if your Blog has a specific niche, you will need to be conscious of the fact that some of these keywords will need to be in your content.

Then, what are keyword phrases?

Keyword phrases, also known as longtail keywords are statements, questions or other groupings of words to help describe your Blog or website.  Phrases tend to be much specialized or focused.  For example, Fishing is a very broad term, but river fishing is much more focused, and river fishing for beginners, is even more specific.

So why use keyword phrases?

If you try to search the term “Fishing”, some very heavy competition is going to show up.  Competition that a beginner Blogger is not going to be able to compete with.   But a term like river fishing for beginners, there is a word with much less competition.  One that a Blogger is going to have much better luck with ranking well in search engine results.

So, how do I find Keywords and Phrases?

Google just so happens to have a very useful tool called Adwords Keyword Tool.  With this tool, you are able to punch in your basic keyword, and from that, Google is going to generate for you, how many times that keyword is searched, and will also give you a whole list of alternate keywords and short phrases, with their traffic values.

So, how does this all work?

Ok, so you now have a basic understanding of what keywords and phrases are, but how are you supposed to use this information?  It is tricky.  I will explain how I usually use keywords as best as I can.

When I start a new Blog, I have a specific topic in mind.  Let’s take this blog for example.  This blog is about blogging.  But the keyword Blogging has way too much competition; I would not be able to compete with that.  So I narrow it down.  I make my blog about blogging for beginners, there is much less competition there.  So, I make sure that all my posts draw some focus to the fact that the overriding factor here is “blogging for beginners”, or, my alternate keyword “blogging lessons for beginners”.  So, The majority of everything I write about here will go back to those basic keywords.

But every post is not going to be called Blogging for beginners or blogging lessons for beginners, that would just be ridiculous.  But it will always come back to that.  In this post, I have focused on “Understanding Keywords and Phrases”, and those are my primary keywords for this specific post, all the while referring back to my primary keywords for the entire blog.

Does that make sense?  It was not something I just learned overnight, and it is not something that people really explain in detail.  For one reason or another, since we are all on the Internet competing with each other in one way or another, some tricks are not completely explained.  Understandable, but it makes it very difficult for beginners to learn what they need to know in order to become productive.

So…What did I learn today?

You learned that understanding your goals and Niche topic is very important when establishing keywords.  That there are tools available to us in order to find good core keywords for our blogs, and for out posts.  And you have learned that it is important to include your keywords within your content, in order for search engines to know how to classify your blog.  If you’re writing about fishing you do not want to somehow show up in off roading or something.

I hope this helps you and gives you a basic understanding of keywords and phrases.  And come back soon to get more blogging lessons for beginners. (See I squeezed it on one more time, and it’s not too forced)

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Understanding Keyword Density

Understanding Keyword Density

What is Keyword Density?

Though the words and the term “keyword density” may be somewhat new and foreign to you, keyword density is actually quite simple to understand. First, a clear understanding of the word “keyword” is important. Keywords are the words that are used to describe and signify a topic. It is likely that you have already entered keywords countless times in your internet searches. If you are an avid Yankees fan and you want to find out the latest team news, you would probably start by entering “Yankees” in a search engine box. If you want to know the schedule of the games, you might enter “Yankees schedule.” If you want to know the home run history of Mickey Mantle, you might simply enter “Mickey Mantle,” or “Mickey Mantle home runs.” The keyword is simply the word that identifies and represents that which you are seeking in the internet. The word, words or terms that best represents the object of your search are most likely to bring up the answers in the resulting search engine results page (SERP).

Keyword density is the percentage of the number of times a particular keyword or keyword phrase is used in comparison to the total amount of words in the article, page or site. If your website is devoted to selling your product, custom acoustic guitars, the SEO-savvy writer would insert the relevant keyword phrase “custom acoustic guitars” a certain number of times in the article, site or page. What percentage, you ask? It varies. One popular school of thought suggests 2.5 – 7%. Others say to keep it less than 5%. Others insist that the keyword density should not exceed 2 – 3%. There is no final, decisive answer, as the internet is constantly changing.

Keyword Density and SEO

SEO is the abbreviation for the term “Search Engine Optimization.” The overall goal is to execute an SEO campaign that will result in consistently high website visibility and exposure. Even a website of high quality is of no use unless it is seen by searchers. And searchers, of course, are the potential customers, clients and buyers who sustain and create business growth through sales, word of mouth referral, testimonials, and real-life advertising by product utilization, whether it is an item of clothing, a salad dressing or an automobile. Internet commerce is dependent in great part upon visibility. Unless a company is so well known that it does not need help from the internet, visibility and exposure is always of paramount importance. Additionally, even the most successful businesses will create and maintain a strong web presence to improve and maintain its dominance in the marketplace. Keywords are at the heart of all the searches that lead to visibility and exposure.

In order to build your target keyword list, the first place to look is your own site. It is important to review the content carefully to see what words may be utilized as keywords. If you were searching for your own particular product, ask yourself what it is that makes your product unique, original and different than other similar products? What word or words might be entered in a search engine by an individual in need of your product? How are people finding you now? What words are entered? Study those words. It is also important that you enter your brand names as they might be misspelled by searchers. Sound out the words phonetically and take note of the creative spellings that others might use. Products and names are frequently misspelled – this is a viable source of keywords.

Keyword marketing is the process of using your keywords effectively in order to increase exposure, visibility, traffic, and, ultimately, sales. Keyword marketing is a vital aspect of the entire SEO process. It is also important not to overuse keywords – often called keyword stuffing. Keyword stuffing can actually result in a lowered search result ranking. Be safe, somewhat conservative and keep your keyword usage under 5%. Resist the temptation to overuse keywords. Write “organically” – or naturally – with rich, high-quality content. That, in combination with intelligent keyword use, will result in improved search engine rankings – the Holy Grail of the internet

Importance of Keyword Density

Keyword density must fall within the previously mentioned parameters in order for the search to fit within the scope of the search system. If the appropriate keywords are not included in the content, or if the keyword percentage rate is too low, the search engine may not pick up on the words that the searcher entered and the search will be useless. If the keywords have too high a density and the search engine detects keyword stuffing, the search engine can and will give the search a poor result – and the searched page or site may not show up within the first 10 or even 50 or more pages. Keyword density is a delicate and mysterious “non-science.” Even the most knowledgeable SEO experts are often puzzled by keyword density as it relates to SEO best practices. Again, stay safely under 5%, lower if possible. Write valuable, worthwhile, sought-after content – this is all your readers really want.

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Discover the best keywords to target on your website

Best Keywords

Keyword Discovery compiles keyword search statistics from all the major search engines world wide, to create the most powerful Keyword Research tool.

Over 80% of all online transactions begin with a keyword search.

To compete, you need to target all the relevant keywords.

Keyword Discovery can tell you the search phrases people use to find products and services, as well as the search terms that drive traffic to your competitors.

1.      Optimize website content and meta tags

2.      Maximize your pay per click campaigns

3.      Take traffic away from your competitors

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Quickly Discover New & Hidden Keywords Using Keyword Strategy Studio

Keyword Strategy Studio

 

Why do you need keyword strategy studio?

Keyword Research is ultimately about knowledge. Knowledge about your target market, knowledge about your products & knowledge about the problems your customers have!

Keyword Strategy Studio is a powerful software that will help you gain extremely useful keyword insights! Use it to find every important piece of information you will want to know while doing keyword research!

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Keyword Computer Program

Keyword Computer Program

In computer programming, a keyword is a word or identifier that has a particular meaning to the programming language. The meaning of keywords — and, indeed, the meaning of the notion of keyword — differs widely from language to language.

In many languages, such as C and similar environments like C++, a keyword is a reserved word which identifies a syntactic form. Words used in control flow constructs, such as if, then, and else are keywords. In these languages, keywords cannot also be used as the names of variables or functions.

Some languages, such as PostScript, are extremely liberal in this approach, allowing core keywords to be redefined for specific purposes.

In Common Lisp, the term "keyword" (or "keyword symbol") is used for a special sort of symbol, or identifier. Unlike other symbols, which usually stand for variables or functions, keywords are self-quoting and evaluate to themselves. Keywords are usually used to label named arguments to functions, and to represent symbolic values.

Languages vary as to what is provided as a keyword and what is a library routine. Some languages, for instance, provide keywords for input/output operations whereas in others these are library routines. In Python (versions earlier than 3.0) and many BASIC dialects, print is a keyword. In contrast, the C and Lisp equivalents printf and format are functions in the standard library.

Typically, when a programmer attempts to use a keyword for a variable or function name, a compilation error will be triggered. In most modern editors, the keywords are automatically set to have a particular text colour to remind or inform the programmers that they are keywords.

In languages with macros or lazy evaluation, control flow constructs such as if can be implemented as macros or functions. In languages without these expressive features, they are generally keywords.

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Controlling Web Crawlers

Controlling Web Crawlers

Web crawlers are programs created by search engines that go around the Internet and create an index of all collected information. The index allows search engines to take queries from users and show all matching pages. Web crawlers are also known as search engine spiders or robots.

You can specify that some parts of your site should be private and non-searchable. You can control how Web crawlers index your site at different levels - the entire site, specific directories, and individual pages. The keys are...

• robots.txt - a simple text file that specifies instructions for a large number of pages on your site.
• robots meta tag - a command that can be used on individual web pages.

Normally, if you want the search engines to be able to spider all the pages of your site, you don't require a robots.txt file or robots meta tags at all. However, you may need to prevent the search engines from indexing the printer-friendly versions of your pages which can be considered as duplicated content. Or, you may want to block the engines from spidering the pages containing meta refresh tags or other risky techniques that are often used for spamming, because the search engines may penalize your site for this.

robots.txt file

It's a simple text file that resides on the server and prevents somes pages of your site from being accessed by Web crawlers. When a search engine spider visits a site, it first looks for a robots.txt file. If it can't find one, it will spider all the pages. If it does find such a file, it will read it to find out which pages you don't want it to spider. And then it will spider only those pages which you haven't disallowed.

This file must be uploaded to the the top-level directory of of your site, not a subdirectory. Remember to use all lower case for the filename: "robots.txt", not "Robots.txt". Some sites recommend you to use robots.txt to block paid content you don't want people to see, but this isn't a good idea. The robots.txt file is a publicly available file. Anyone can see what sections of your site you want to hide by typing "http://www.YourSite.com/robots.txt". Requiring a username and password to access the premium content is much more effective.

Here are some examples of robots.txt...

To exclude all Web crawlers from the entire site:

User-agent: *

Disallow: /

All search engine spiders (indicated by "*") are instructed to not index any of your pages (indicated by "/").

To allow all crawlers full access:

User-agent: *

Disallow:

(or just create an empty robots.txt file, or don't use it at all).

To disallow all robots from crawling some directories and pages:

User-agent: *

Disallow: /cgi-bin/

Disallow: /print-ready/

Disallow: /refresh.htm

You need a separate "Disallow" line for every URL you want to exclude.

To exclude a single crawler:

User-agent: Googlebot

Disallow: /

You give instructions only to Google.

To allow a single robot:

User-agent: *

Disallow:/

User-agent: Googlebot

Disallow:

As you see, the rules of specificity apply, not inheritance.

Note also that globbing isn't supported. The '*' in the User-agent field is a special value meaning "any robot". Specifically, you can't have lines like "User-agent: *bot" or "Disallow: /print/*.html".

robots meta tag

It's an alternative to robots.txt if you can't upload robots.txt to the root directory, or you simply need to restrict Web crawlers from a few pages on your site. The robots tag contains instructions to search engine spiders, as to whether or not to index this page and also to follow the links that are on it. By default, spiders both index and follow everything, unless you tell them not to.

Typically, a website owner would submit the main page and the robots would visit your site and collect all subpages and related links from your main page. So, you generally don't require the robots meta tag.

This tag looks similar to any meta tag, and should be added to the HEAD section of your page. Here are a few examples...

Unnecessary commands:

<meta name="robots" content="index,follow">

<meta name="robots" content="index">

<meta name="robots" content="follow">

<meta name="robots" content="all">

All these commands tell search engine spiders to index the page and follow links found on it. However, all search engines do this by default anyway.

The following commands disallow indexing of the page:

<meta name="robots" content="noindex,follow">

<meta name="robots" content="noindex">

The spiders will still follow the links found on the page.

To instruct crawlers to not crawl links contained within the page:

<meta name="robots" content="index,nofollow">

<meta name="robots" content="nofollow">

The spiders will still index the page.

To make the page and the subsequent pages to which it links invisible to search engines:

<meta name="robots" content="noindex,nofollow">

<meta name="robots" content="none">

They disallow both indexing and following the links.

To instruct search engines to not place your page in their cache:

<meta name="robots" content="noarchive">

Almost all search engines offer little cache links in their results, which bring to the latest copies of the pages. This tag is useful if your page is dynamic and you don't want your visitors to have access to its old content.

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Three Built In AdWords Tools

Three Built In AdWords Tools

There are several other tools available for you to manage your AdWords bids. These tools are best used once you have run your basic campaign for a long enough time that you are beginning to see some quality leads and statistics that you feel can be tweaked.

The first tools is ad scheduling. Ad scheduling gives you control over the time periods when you can either boost or lower your bid amount. For example if you have been running a campaign for 3 months and you see that every Friday night you have been maxing out your bid amount, then you may want to schedule an increase in bid funding for Friday nights. This way you would not miss out on the quality leads from a cap on you bid funds when people are searching for you the most.

The second tool is demographic bidding. If your product is something like women’s clothing during pregnancy, then you may want to target women aged 20 to 50 for your ad campaign. Well, that is where demographic bidding comes in handy. To do this, there is simply a percentage boost that can be applied to your campaign when the content is applicable to your demographic parameters. You can set this up by adding the percentage bid system found in the demographic bidding page of your campaign.

The final tool for managing your AdWords bids is the position preference. Position preference can be used strategically by nearly all campaigns. This is where you simply request the position that your ad will be shown against the other available ads. To begin with, you may consider setting this up in order to show your ads in a position where your available funds last longer and therefore gain more quality traffic information. For example, if you have $200 for a campaign budget per month, you may choose to show it in the 4th position where you can have the ad shown twice as much for half the price. Good stuff right? Well, yes, but then once you have the ad performing well and achieving the results you are after, it is time to move it up to a higher position and gain more traffic in the process, which can be done (you guessed it) by the position preference.

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Search Engine Optimization

Search Engine Optimization

Before you can start writing your site content, it is essential for search engine optimization, that you first develop the table of highly profitable keywords applicable for your website, and the corresponding site structure.

If you have not yet developed them, see Site Content, and especially Site Content: Choosing Keywords for finding the most profitable keywords, and Site Content: Site Structure for building the site structure that is optimal from the point of view of search engine optimization.

Now it's time to fill that structure with content that accomplishes two critical goals...

1) Deliver valuable information to your readers - your visitors must get what they are looking for. Help them solve their problems and quests. Satisfy the whole reason why they are doing the search. You must really know and like the subject for this.

2) Convince each search engine that you are the most relevant (at least in the Top 30, preferably in the Top 10) for the keywords that you target. Keywords are one of the most important things in search engine optimization.

Here are your goals in more detail...

1) Your potential visitors must find you on the first or second page of the search results for your keyword. Otherwise you simply don't exist for that word.

2) Your potential visitors must read the Title and Description that are listed in the search results, and must find it attractive and sufficiently compelling to click to your site.

3) Your visitors find valuable site content that helps them solve their problems, and so learn to trust you, and follow your recommendations, whatever that's a click on the link to an affiliate program, buying your product, subscribing to your newsletter, etc.

If you have developed the structure of your site properly, your search engine optimization work will be much easier and you'll never have to worry about the search engines, because their product is the quality of their results, and your pages help them make their product better...

·         Your pages are optimized for relevant keywords and deliver quality content to searchers.

·         No off-target keywords to suck in untargeted customers.

·         No page cloaking or invisible links or anything else that is not natural for a true content site.

·         No wasting your time on creating multiple versions of the same site, one for each major engine. Instead, focus on building one "best fit" site that scores well with most of the engines for most of your words. Then spend your time on creating another site.

·         No multiple doorway pages which are specially created as part of a search engine optimization campaign. The fact is that every page which is optimized to rank well, is acting as a "doorway" to your website.

Each page should contain content that is about one of your most profitable keywords. This is the keyword that you want the search engines to rank highly. We'll call this word the specific keyword from now on. As you write the page, you focus upon using this keyword slightly more than your high school English teacher taught you was "good English."

There are also general keywords - the more generic words that are associated with your specific keywords. For example, if your specific keyword is "search engine optimization," your general keywords would be "placement," "ranking," "positioning," "promotion," etc.

You'll never be successful in optimization campaign for general keywords by themselves - there is just too much competition. Even if you win, the traffic is just too non-targeted to be interested in your specific niche.

But if you blend some general keywords with your specific ones, you'll do well when searchers use word combinations. You only need to include them once or twice - you're not trying to get top ranking for general keywords. You are interested in combinations of general keywords with the specific one, which bring excellent, highly targeted visitors.

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Choosing Budget and Delivery Method

 
Choosing Budget and Delivery Method

Let’s take a look at budgeting. Up until this point in all of these tutorials, I realize that I have not yet explained exactly how the budget works with AdWords. I believe that I mentioned that you can set your budget to whatever amount you believe will work for your needs. So, if you can only afford $30 per month in advertising, that is just fine. Here is how that would work. Google would take your $30 and divide it into a per day amount. For this example let’s assume that it is a 30 day month. You are then left with $1 per day to spend. Let’s say that you have set an additional parameter that the maximum cost per click is $0.10. You are now looking at an average of 10 clicks per day.

This is not a realistic example for most cases and here is why. First of all, unless you have a finely tuned ad with a killer keyword set, $0.10 per click is very low. So, what will happen is that your ads will be highly restricted by the budget. Therefore, they will not be displayed in a top position. Of course, I could be completely wrong about your product or service. If there is minimal competition, then a $0.10 click may be available for a top position.

Anyways, before I get to far into that tangent, let me continue with the budgeting explanation. Google will also take certain liberties with your budget. By this I mean that they may deliver up to 20% more clicks than your daily budget allows in order to make up for slower times. For our example, this means that some days in that month, they may use up to $1.20 of the budget. This is so that when there is a day or two with lower search levels and only $0.80 or $0.60 of the available daily budget is used, they will still meet the budget quota by the end of the month.

Additionally, there are two options to deliver your budget. These options are Standard and Accelerated. Standard delivery is used to display your ads evenly throughout the day. In the Accelerated delivery mode, the ads are displayed as quickly as possible until your daily budget is reached. For both of these methods, if your budget is way below the recommended budget for your campaign then you will miss out on a large chunk of your potential market.

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The Analyzing Competitors

 
The Analyzing Competitors

So you have selected the best Website concept. It's time to professionally research your competitors and partners. The goal is to grow your keyword list ever bigger, ever more profitable. This will yield the raw material for new keyword-focused content pages.

Add two new columns to your table of keywords...

    IDEAS FOR CONTENT

    POSSIBLE PARTNERS.

Use one of Top search engines or directories (Google, Yahoo, etc.) to search for each of the highly profitable keywords from the table.

You can also use very interesting meta search engine Ixquick. On Ixquick, a website gets one star for every major Search Engine that scores it in their Top 10. So it's a fast way to check all the major search engines at the same time. Websites with three stars or more really know what they're doing and are not there by accident.

Review top sites

Review at least the first 10-20 websites from the top search results. As you get into this in-depth research, you'll notice three types of sites...

    Irrelevant - for whatever reason they just don't fit. If your search on a keyword returns many websites that seem inappropriate, it's likely that this keyword won't bring targeted traffic to your website. You want targeted traffic unless you are paid per impressions of ad banners.

    Merchant - enter in POSSIBLE PARTNERS what kind of merchandise they sell. If they have an affiliate program that fits your concept, enter the URL of the join page for the affiliate program of that merchant.

    Content - these websites are your direct competitors. They make money through banner ads and affiliate programs.

    Browse the website, drilling down into the content. You may get some great ideas for content on your own site. Enter these ideas into the IDEAS FOR CONTENT column. You can even find an absolutely new amazing idea for your website and loop back to analyzing this new concept.

    Click on the banner ads and text links, following these links out to their destinations, to see what kind of merchants they have chosen as affiliate partners. If a given merchant fits your concept and has an affiliate program, enter the kind of merchandise it sells, and the URL of the join page.

Continue on for the remaining keywords, until you have completed all columns for all of your highly profitable keywords. As a result, you'll have lots of good content ideas for the website and a list of merchants who have affiliate programs or need pay-per-click advertising, automatically organized according to each keyword - so you are already arranging in-context text links for your keyword-focused content pages.

While visiting the websites have a look at the META KEYWORDS tag within the HTML source code. Most browsers will view the source code of a Web page by right clicking your mouse, and choosing something similar to VIEW SOURCE from the menu.

Many websites make a common mistake of listing tons of different keywords. You can get some good ideas for broadening your own list of keywords from your competitors.

Check the effectiveness of new added keywords (see previous step: Choosing Keywords), remove unprofitable ones and loop back to analyzing search results for these keywords.

Repeat this process of adding highly profitable keywords until you're getting only duplicate words - that's the sign that you've exhausted this technique.

Here's the comprehensive resource that describes the above process in more detail - Ken Evoy's Affiliate Masters course (new 2006 edition). It's probably the best single resource on building a successful website... at any price... and it's free! There's no charge - you're not even asked for your email address.

After doing all of this, you're super-ready to start building your own theme-based content website! You have found your perfect site concept and tons of raw materials. Your keyword list contains a lot of highly profitable relevant keywords and for each of them it...

·          shows POPULARITY and NO. OF COMPETITORS data - to help to start writing pages about words with the highest profitability

·         contains INFO about websites that rank well

·         gives you IREAS FOR CONTENT - possible topics to write about

·   suggests POSSIBLE PARTNERS - merchants who offer affiliate programs or pay-per-click advertising.

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Optimal niche for your website

 
Optimal niche for your website

The only successful strategy on this over-congested Internet is to select specific niche and to fill it with high-value content.

Absolutely everyone has some special interest, hobby, passion. Absolutely everyone knows something that others from around the world seek.

What activities do you enjoy most? What special knowledge have you learned? What do you do in a typical day?

Your goal is to find a subject that you really know and like and that you think would have some appeal for others. Your passion will make work fun and easy. If a concept really turns you on, you won't be working. You'll be playing.

The real opportunities lie in the niches. The optimal niche must be not too broad and not too narrow. Can a single person ever fill a website about, for example, "Marketing?" On the other hand, a website about "Internet marketing in Guinea-Bissau" will not attract many interested visitors. The right niche lies between these extreme examples.

Have in mind that the search engines are becoming theme based. This means that instead of only looking at the content of individual pages they look at the content of all the pages in the website.

So if you choose to develop a broad concept like "Marketing," with several major sub-themes, it will be harder to rank well for the sub-themes than if you dedicated a single site to a sub-theme. The simple recommendation is to keep your niche as narrow as possible, yet still with enough profit potential.

Try to look at the concept from the visitors end. Who are they? What do you want these visitors to get out of your website? You should have clear, concise answers to these questions.

Don't stop after discovering the first niche concept. Write down concepts as they hit you - make the list as long as you can. Just write down ideas for site concepts as they occur.

Take your time on this - the final concept will form the foundation for your future success.

Here's the comprehensive resource that describes the above process in more detail - Ken Evoy's Affiliate Masters course (new 2005 edition). It's probably the best single resource on building a successful website... at any price... and it's free! There's no charge - you're not even asked for your email address.

Now you're at a critical loop point. It's time to decide which website concept to pick. You definitely know which concept excites you the most, but you don't know which one is most profitable. You don't have enough information yet.

So start with the niche concept that excites you the most and go to the next step... Choosing Keywords.

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Find and Edit Recommended Budget

Find and Edit Recommended Budget

I previously mentioned that AdWords will create a recommended daily budget for your campaign. In order to find this recommended budget, or edit it for that matter, you just need to go back to the Settings tab for your campaign. There you will find the current daily budget and what Google thinks you need to have as your daily budget. Keep in mind that you do not have to change your daily budget. Just because Google wants you to spend a small fortune on advertising does not mean you should. Or at least not yet, make sure that you can get the numbers to work for your needs first and then go about increasing the funds.

If you are running the advertising campaign for a variety of clients you will find the budget amounts for them under your MCC dashboard. The only way that you will be able to adjust the budget amount is if your client accounts are using the Manager Defined Spend (MDS) option. This is a safeguard for both you and your client when dealing with advertising costs.

A few final notes to keep in mind with your budget are as follows. First of all, keep your total account budget in mind as you are changing your daily budget for individual campaigns. In other words, if you have 5 different campaigns that are each running $1 per day in ads, that is a total of $5 per day, not $1 per day. Secondly, you can adjust the campaign budgets at anytime, but there is a limit of 10 changes to a campaign’s budget per 24 hour period. Lastly, keep in mind the other tools that you have to get the budget working for you. If you find that you are burning up your funds with no positive conversions and you keep thinking that you just need to pump more money in there, then think again. If may be time to go back to that keyword set and tweak it for more optimization, or re-write your ad copy and test it to find out what works best.

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Choosing Keywords Optimizer

Choosing Keywords Optimizer

The goal of choosing keywords is to build a table of keywords that can bringt argeted traffic to your website and are often searched for, but still not so competitive as to make a top ranking next to impossible.

Start with the website concept that excites you the most and create your original list of keywords. Write down all the words and phrases that you think are related to this concept and can be used by people when they search for your website.

When choosing keywords, don't limit yourself to single words. Statistical research has shown that most people search using multiple-word keywords composed of two, or even three, words in order to get more targeted results.

Try to look at the website from the visitor end. Who are they? What are they trying to do? What other stuff do they look for? Figure out what problem your target market is trying to solve when they do a search. Your website should solve that problem.

What other keywords would they look for? Add them to your original list. You can add a whole new major direction, and income stream, to your website simply by thinking about your target's other needs.

Open any text editor or spreadsheet program and create three columns...

    Keyword.

• Keyword Effectiveness Index (KEI) - a rank based on how popular the keyword is, and how much competition it has.

• Info - the kinds of Top websites found by Google.

How to get the right keywords

There's a remarkable online tool that will assist you in choosing keywords and estimating their popularity on the Internet.

Go to WordTracker and start the free trial. Then go to the Keyword Universe. WordTracker will guide you through 4 steps:

Step 1. Type in your first keyword, and click on the "Proceed »" button. WordTracker will display a list of keywords related to the word that you've typed in.

Step 2. Click on the first word which is applicable for your website concept and WordTracker will show a list of  keywords which contain the word you had clicked on and the number of times they have been used by searchers (the figure present in the Count column).

Add related keywords to your basket by clicking on them, then click on the second related word in the first window. Again add related keywords to your basket. Repeat this process for each of the related words, then click the link to move to Step 3.

Step 3. Your chosen keywords appear on the screen. They are organized in descending order with the most popular first. Go to Step 4.

Step 4. Select a search engine on which you want to do the competition search and click "Proceed »". You'll see keywords from your basket along with their attributes, the most important of which is the KEI Analysis. The amount of competition is determined by searching for each phrase on the selected engine and finding out how many sites come up in the results.

Write down the most profitable keywords (KEI > 10) along with their attributes, click the link at the bottom of the page to try again, clear the basket and type in your next keyword. You may repeat it as many times as you need to analyze all related keywords.

Note:

WordTracker assigns high KEI to words with low Count and very low (or zero) Competing. Don't target these keywords. What good would it do for you to rank high for these words if no one ever searches for them? Select words with high Count (not less than 100).

Choosing the most profitable keywords

Now it's time to pick the keywords with the best profitability. These will be ones with high KEI. A low score means that either not many people search for this phrase, or that there's too much competition for it. Eliminate any words with low KEI, especially if they're not searched upon very often (i.e., Count is low).

Add the most profitable keywords along with their KEI to your table. You can return to Step 1 and repeat the process of choosing keywords and adding them to your table for each word or phrase from your original list.

Your competitors

Go to Google and search for the first keyword from your table using exact match search (surround phrases in quotation marks). Read the listings for the Top 10 or 20 websites, perhaps visit them and make brief notes in the third column of the table for the kinds of sites.

Repeat this process for each of the keywords present in your table.

As you review the Top sites, you may get some great ideas for content on your own website. You may add new relevant words and phrases to your original list of keywords or, perhaps, you may even discover a concept that is so strong that you decide to adjust your first concept, or even replace it with this new one!

The best website concept

If you have several website concepts to choose from, build the tables of the most profitable keywords related to other concepts from your list and select the best concept. Here are the factors to consider before finalizing your idea...

    Your knowledge and passion - you'll be much more effective if you stick to what you really know and love.

    The amount of content - for maximum success you should have 40-70 different highly profitable keywords (i.e., with high KEI). You sould be able to create 40-70 keyword-focused content pages which deliver high-value information and rank well with the Search Engines.

    Broad or narrow concept - it will be harder to rank well for a broad concept with several sub-themes than if you dedicated a single website to a sub-theme. If the amount of time you are prepared to spend is a limiting factor, choose more narrow concept.

    Profitability - review your INFO data. Has the niche high profit potential? Are there many possible partners on the Internet for building decent income through affiliate programs or advertising?

Here's the comprehensive resource that describes the process of finding keywords and choosing the best website concept in more detail - Ken Evoy's Affiliate Masters course (new 2006 edition). It's probably the best single resource on building a successful website... at any price... and it's free! There's no charge - you're not even asked for your email address.

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5 Simple Optimal Keyword Sets

5 Simple Optimal Keyword Sets

The above sales funnel begins with keywords, so as you may imagine, these are the building blocks of the potential success for your online campaign. Let's look at a five step process for finding and keeping your best keyword sets.

Step 1) Create Keyword List: To do this you need to begin by asking yourself what you think people will type into Google when they want what you have. Secondly, you can ask around to friends and family to find out what terms they may use to find your product or service. Lastly, check out the Google Keyword Tool. The way this free tool works is that you input a search term, phrase or website and it will generate a list of keywords that are associated with that value. Then browse through all of the keywords that it creates and pick out the ones that are relevant to your set. By taking all of these steps, you will have created a pretty health group of keywords for your campaign.

Step 2) Organize Keyword Groups: Many of the tricks to online ad campaigns have been the ability to subdivide your ad groups to monitor performance. The same is true here with keywords. By placing your keyword sets into a variety of groups, you will be able to clearly identify which sets of keywords need to go into the various ad campaigns.

Step 3) Apply the Match Types to Keywords: In the previous lesson '5 Keyword Targeting Techniques'

we discussed the different ways that you can target your keywords for the best results. Go through your keyword sets and decide which keywords need to be targeted in this manner.

Step 4) Eliminate the Trash Keywords: In this process you may determine that some of the keywords that you generated are not going to help you out in a positive way. Well don't be afraid to throw them away. Not all keywords are going to help you out, so trashing the ones that you know are useless is a good idea. Don't horde your keywords. If you want to do a quick test to get an idea of whether or not a keyword is helpful, simply type it into Google and see the results. Are there other businesses, services or articles that are related to yours? If so, then you may want to keep it. If it just pulls up a bunch of irrelevant information then throw it out.

Step 5) Test and Refine: You should have a pretty good start with all of your keywords at this point. Now is the time to put them to the test. Let them run for about a month so that they have a chance to show some results and then come back and monitor the performance. If some keywords are burning up clicks without showing any positive results then you may want to eliminate or re-target these words. Likewise, you will now have some data of the words that are driving the quality traffic you want.

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